Who I Help and Why

Helping B2B content and marketing teams move from tactical chaos to strategic clarity.

In today’s B2B landscape, content isn’t a sidekick, it’s the engine that drives growth across the full customer journey. Too often, content teams are buried in execution without the frameworks, structure, or strategic visibility to lead effectively.

I help content managers, marketing executives, and cross-functional teams align strategy to execution – whether that means designing campaign frameworks, developing persona-driven messaging, or mapping content across the full Infinity Loop of acquisition and retention.

From AI workflows to governance systems to demand-driving content models, I bring clarity, confidence, and systems thinking to the way content gets planned, created, and activated.

How We Can Work Together

Let’s Build a Content Operation That Works

Whether you’re scaling a team, mapping the full customer journey, or operationalizing AI across your marketing function, I offer flexible engagement models built for real B2B complexity:

Fractional Content & Marketing Leadership

Plug-in strategic leadership without the full-time overhead. I partner with executive teams to lead content transformation, scale operations, and connect content strategy to measurable growth.

Consulting & Team Training

Project-based support and collaborative sessions to align your team around strategy, workflows, buyer personas, or campaign models. Includes content audits, journey mapping, and custom training for content managers and cross-functional teams.

Speaking & Workshops

From conference keynotes to internal enablement events, I deliver sessions that make content strategy approachable, scalable, and tied to performance. Topics include AI in content operations, journey-based planning, and building content systems that stick.

Who I Am

Strategic Content & Marketing Leader. Systems Thinker. Journey Architect.

I’ve led content strategy and operations for B2B organizations across SaaS, tech, and services—building full-funnel programs and scalable ecosystems that align with real buyer behavior.

My work spans:

  • Building campaign content aligned to B2B buyer personas and decision centers

  • Designing editorial plans that serve every stage of the customer journey, not just TOFU

  • Creating content performance models that tie directly to pipeline and retention metrics

  • Operationalizing the Infinity Loop framework to connect pre-sale and post-sale experiences

  • Training content teams to use AI tools ethically and effectively without losing brand voice

My sweet spot? Making strategy actionable, and operations human.

Streamlined Operations for Better Content Strategy

Build a streamlined department that creates content your ideal customer actually wants to consume. With my 15+ years of industry experience, I’ll help transform your efforts to see real results.