You’ve built a campaign around your ideal buyer. The messaging is sharp, the
It feels like every year the marketing tech stack gets bigger. A new
We’ve all seen the “hero” leader. They’re the first one in, the last
A campaign goes live, the team celebrates, and leadership cheers the big launch.
Most marketing teams have personas. The problem is, most of those personas live
Every marketing team has one. It’s the step in the process where everything
We live in a world that celebrates busy. A full calendar. A packed
Fractional Head of Content with over 15 years of experience. From consulting to public speaking, I’m passionate about helping brands streamline and optimize their content marketing.
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