From Channel Silos to Connected Marketing Execution
Pamela Muldoon2026-01-13T22:42:20+00:00Your teams are probably hitting their goals. The email team is celebrating higher open
Your teams are probably hitting their goals. The email team is celebrating higher open
You’ve built a campaign around your ideal buyer. The messaging is sharp,
It feels like every year the marketing tech stack gets bigger. A
You’ve probably invested significant resources in creating marketing personas. You have “Startup Steve” and
We’ve all seen the “hero” leader. They’re the first one in, the
A campaign goes live, the team celebrates, and leadership cheers the big
Does your content process feel like pure chaos? Urgent requests flying in from everywhere,
Most marketing teams have personas. The problem is, most of those personas
Every marketing team has one. It’s the step in the process where
Too many marketing teams are trapped in a cycle of endless requests; pushing out