Pamela

Your teams are probably hitting their goals. The email team is celebrating higher open

  You’ve built a campaign around your ideal buyer. The messaging is sharp, the

  It feels like every year the marketing tech stack gets bigger. A new

You’ve probably invested significant resources in creating marketing personas. You have “Startup Steve” and

  We’ve all seen the “hero” leader. They’re the first one in, the last

  A campaign goes live, the team celebrates, and leadership cheers the big launch.

Does your content process feel like pure chaos? Urgent requests flying in from everywhere,

  Most marketing teams have personas. The problem is, most of those personas live

  Every marketing team has one. It’s the step in the process where everything

Too many marketing teams are trapped in a cycle of endless requests; pushing out