Strategic Content & Marketing Leader. Systems Thinker. Journey Architect.

Mission

Helping B2B content and marketing teams transform content from tactical output into a scalable, strategic business driver.

Most organizations struggle because content feels reactive—production-heavy, inconsistent, and disconnected from business goals. I help leaders change that. By focusing on strategy, operations, audience insights, and measurable execution, I build systems that scale, align teams, and drive growth.

Fractional Marketing Leader

As a Fractional Marketing Leader, I provide plug-in strategic leadership for companies that need transformation without the overhead of a full-time executive. I:

  • Create scalable workflows, governance models, and AI-enabled processes.

  • Mentor and coach teams to build confidence and cohesion.

  • Design operating structures that connect strategy to revenue and retention.

This role allows me to become an extension of your team, ensuring content operations aren’t just improved but fully embedded and sustainable.

Marketing & Content Strategy Coaching

I coach and mentor marketing leaders and content managers to:

  • Shift from reactive order-taking to proactive strategy.

  • Lead personas, journeys, and campaign frameworks with confidence.

  • Build leadership skills to connect content with measurable impact.

Team Training & Consulting 

I guide B2B teams to implement scalable processes for content ideation, development, and optimization. My programs focus on:

  • Operationalizing personas and the customer journey.

  • Aligning stakeholders with governance, taxonomy, and workflows.

  • Integrating AI responsibly into operations.

  • Building systems that connect customer acquisition and retention in one continuous model.

Speaking & Workshops 

In addition to consulting and training, I deliver keynotes, breakout sessions, and workshops at conferences, conventions, and industry events. My talks blend vision with practical takeaways, giving audiences the clarity and confidence to lead marketing with impact.

Signature topics include:

  • Strategic by Design: The Four Pillars of Modern Marketing Leadership

  • Redefining Marketing Roles in the Age of AI: From Execution to Impact

  • Building a Content Operation That Scales

  • Aligning Acquisition and Retention Through Content Strategy

Event organizers choose me when they want sessions that inspire new ways of thinking while equipping attendees with practical frameworks they can apply immediately.

Change Management Expertise

I am also a Certified Prosci Change Management Facilitator, ensuring new processes and systems don’t just launch, they stick.

Who I Am

Strategic Content & Marketing Leader. Systems Thinker. Journey Architect.

I’ve led content strategy and operations for B2B organizations across SaaS, tech, and services—building full-funnel programs and scalable ecosystems that align with real buyer behavior.

My work spans:

  • Building campaign content aligned to B2B buyer personas and decision centers

  • Designing editorial plans that serve every stage of the customer journey, not just TOFU

  • Creating content performance models that tie directly to pipeline and retention metrics

  • Operationalizing the Infinity Loop framework to connect pre-sale and post-sale experiences

  • Training content teams to use AI tools ethically and effectively without losing brand voice

My sweet spot? Making strategy actionable, and operations human.

Streamlined Operations for Better Content Strategy

Build a streamlined department that creates content your ideal customer actually wants to consume. With my 15+ years of industry experience, I’ll help transform your efforts to see real results.