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Blog

  • Collaborating cross-functionally

    From Channel Silos to Connected Marketing Execution

    January 13th, 2026

    Your teams are probably hitting their goals. The email team is celebrating higher open

  • Marketing to Micro-Segments

    Marketing to Micro-Segments: Why One Size No Longer Fits All

    January 13th, 2026

    You’ve probably invested significant resources in creating marketing personas. You have “Startup Steve” and

  • From Chaos to Clarity

    From Chaos to Clarity: Building Smarter Content Workflows

    January 13th, 2026

    Does your content process feel like pure chaos? Urgent requests flying in from everywhere,

  • From Order Takers to Strategic Partners

    From Order-Takers to Strategic Partners: Redefining Marketing’s Role

    January 13th, 2026

    Too many marketing teams are trapped in a cycle of endless requests; pushing out

  • Great Leaders in the AI Era

    What Great Marketing & Content Leaders Do Differently in the AI Era

    January 13th, 2026

    It feels like every other day, there’s a new AI tool promising to revolutionize

  • AI Council Playbook

    How to Build an AI Council: A Practical Guide for Marketers

    January 13th, 2026

    Artificial intelligence is reshaping marketing faster than any technology since the advent of the

  • Smarter Content Strategy to Performance

    Building a Smarter Content Team: Strategy, Systems, and AI Readiness

    January 13th, 2026

    You feel it, don’t you? The treadmill. The checklist. The unending stream of blog

  • Retain-Redesign-Reinvent Marketing Teams

    The AI Impact on Marketing Teams: What to Retain, Redesign, and Reinvent

    January 13th, 2026

    Artificial intelligence isn’t just knocking at the door of your marketing department.  It’s already

  • AI + Human Workflow

    Don’t Just Add AI. Redesign Your Content Workflow Around It

    January 13th, 2026

    There’s a real tension in the air, isn’t there? As a content leader, you’re

  • AI Strategy > Business Impact

    The AI Conversation Your CMO Wants to Have

    January 13th, 2026

    Your marketing team is excited about artificial intelligence. They’re exploring new tools, playing with

12Next

Fractional Head of Content with over 15 years of experience. From consulting to public speaking, I’m passionate about helping brands streamline and optimize their content marketing.

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